Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Interior Motives Design Awards 2010

As the doors closed to the press at the Mondial de L'Automobile in Paris, the world's top designers and automotive journalists gathered at the nearby Palais des Congrès d'Issy to watch a new generation of designers celebrate success at the 2010 Interior Motives Design Awards. Never before has the automotive industry been in greater need of fresh perspectives and innovation, and the students gathered here tonight provided both in spades - perhaps none more so than Kosin Voravattayagon of Sweden's Umeå Institute of Design, who walked away from the event with the Interior Motives Student Designer of the Year 2010 title and prize money totalling $5,000. Themed ‘Driving the Interior Revolution', this year's contest attracted entries from an incredibly diverse range of schools and nationalities - from Israel and Iran, to Slovakia and South America.

Superyacht Range Rover Design competition

Customization is not a new phenomenon for Range Rovers. The luxury off-road vehicles have been regularly outfitted by Overfinch and tuners such as Hartge, Kahn and Hamann - even including the odd six-wheel creation - since the vehicle's inception. But now there's a new era of customization.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.